A little marketing problem
August 1st, 2008
My company is involved in a voting contest with our local newspaper. We won three years in a row, but then lost last year, and my broker/owners think it was because we didn’t run an ad, so this year we ran an ad. However, I’m skeptical that simply putting a pretty picture in the paper will win us the award.
I am certain that my biggest problem is getting the word out to my agents and their clients, and then getting them to actually follow through on the voting. I’ve sent an e-mail that my agents can send to their clients, and I’ve obtained additional official ballots so it should be easy to vote with either method. Now what?
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