Setting Information Free

An interesting article from the 1000WattBlog today, Forget the schools, tell me about the freaks, talks about being the person who puts the potentially negative information about a particular neighborhood in the hands of the public.  A new homebuyer of course would want to know whether their potential neighbor is listed on RottenNeighbor.com for letting their barking-prone puppy outside at 3 a.m. in the morning.

Potential implimentations?  For our agents I would suggest creating profiles for their buyers based on the areas they think they would like to live, and then going a step further and making another for potentially better areas that may also suit their needs.  We already have eNeighborhoods at our disposal (a grossly underused resource in our office, unfortunately).  This is just another step along the chain.

Another implimentation of the idea of being the one with the information, I had two new ideas for our agents.  Anyone having an open house should spend Saturday (and better yet, Sunday morning) looking online and in the newspaper for other open houses A) in their area, and B) in their price range.  Then spend thirty minutes looking up those property details in the MLS, and then spend another 30 minutes creating a quick flyer that will list details and open house times, maybe even directions, to those other open houses.  Slap their information on the bottom, and they now the modern day real estate version of Macy’s in Miracle on 34th Street.

Filed under Marketing, real estate |