MLS 5.0
I first heard about the MLS 5.0 publication through an e-mail at work. It looked interesting, and as I’ve been doing with so many things lately, I printed it out and took it home to read.
First I would like to say that this is an incredibly intimidating e-book verses the ones I’ve found online lately that deal with marketing and customer service, such as Humanize It, by Leonardo Inghilleri and Micah Solomon. You know, just for what it’s worth.
So I’ve skipped over it when deciding what to read next. And when some of my regular blogs post about it, I don’t feel so bad about not getting around to it.
And now it’s been summed up for me by Tom and Greg from The Real Estate Bloggers and the Bloodhound Blog, respectively, and now I’ve got motivation to really give it a good read.
The MLS 5.0 Manifesto says:
The MLS of the future will bring a marketing service and benefit to the industry by being the single point of entry for listing data and then, based upon the election of the broker, distribute that information to web portals, newspapers, even radio and television, handheld devices and applications.
But the Bloodhound blog translates it:
It says that Klein’s idealized “MLS of the Future” will be a national monopoly system controlled by real estate brokers and the NAR — to the immediate and permanent detriment of independent MLS systems and vendors, Web 2.0 listings aggregators and — most especially — individual real estate agents.
Perhaps I don’t understand NAR as well as a REALTOR® might. Why is the assumption that NAR would abuse the control - or is it just that any monopoly is bad? I don’t know, and I admit, I’m confused. I’m going to have to read the original e-book, and research this some more.
I do wonder above anything else, though, what does our local Association of REALTORS® think about this?
Filed under Business, real estate | Comments (2)Great things from my feed
Truth, Damn Truth, and Consumer Reports - The Bloodhound Blog presents a fascinating article about branding. I love things that make me think.
Begin at the Beginning - Remodeling This Life writes a post about goals, and focusing on what’s in front of you instead of the big picture. Since we know my track record with setting/meeting goals…
Filed under Business, Internet, Marketing, real estate | Comments (2)Setting Information Free
An interesting article from the 1000WattBlog today, Forget the schools, tell me about the freaks, talks about being the person who puts the potentially negative information about a particular neighborhood in the hands of the public. A new homebuyer of course would want to know whether their potential neighbor is listed on RottenNeighbor.com for letting their barking-prone puppy outside at 3 a.m. in the morning.
Potential implimentations? For our agents I would suggest creating profiles for their buyers based on the areas they think they would like to live, and then going a step further and making another for potentially better areas that may also suit their needs. We already have eNeighborhoods at our disposal (a grossly underused resource in our office, unfortunately). This is just another step along the chain.
Another implimentation of the idea of being the one with the information, I had two new ideas for our agents. Anyone having an open house should spend Saturday (and better yet, Sunday morning) looking online and in the newspaper for other open houses A) in their area, and B) in their price range. Then spend thirty minutes looking up those property details in the MLS, and then spend another 30 minutes creating a quick flyer that will list details and open house times, maybe even directions, to those other open houses. Slap their information on the bottom, and they now the modern day real estate version of Macy’s in Miracle on 34th Street.
Filed under Marketing, real estate | Comment (0)A little marketing problem
My company is involved in a voting contest with our local newspaper. We won three years in a row, but then lost last year, and my broker/owners think it was because we didn’t run an ad, so this year we ran an ad. However, I’m skeptical that simply putting a pretty picture in the paper will win us the award.
I am certain that my biggest problem is getting the word out to my agents and their clients, and then getting them to actually follow through on the voting. I’ve sent an e-mail that my agents can send to their clients, and I’ve obtained additional official ballots so it should be easy to vote with either method. Now what?
Filed under Marketing | Comment (0)Information Overload!
I am officially overloaded! Here is what has me so verklempt:
I read a post at The Real Estate Tomato about Twitter called People Really Do Want You to Tweet About Your Cat. It mentioned this foreign concept called Whuffies, which is a reputation-based currency in Cory Doctorow’s novel, Down and Out in the Magic Kingdom. Now it’s a good novel in itself, and worth the read. But the whole concept has me rethinking my attitude on self-publication online. Maybe it’s not something I want to get into by myself, but maybe like Seth Godin, I would rather people read my books than buy them.
And then the previously mentioned post got me to rediscover my Twitter account, and now I’m trying to keep up with that, along with several other online tools that I’ve read about from the Real Estate Connect San Francisco Conference 2008 (it seems that my entire RSS Feed attended). MyBlogLog is slow in getting started, and may not even be for me, but I’m trying to give that some attention as well.
I’ve made more progress with the SEO aspect of my latest job, but haven’t been able to work on another job at all, yet. That isn’t only frustrating, but panicking.
And to top it all off, I have three marketing books at home, and I was just distracted long enough to buy two more off of Amazon - one about real estate, and one about web sites. I can’t wait - and yet, when am I going to be able to make the time to read them?
It’s this amazing mix of excitement, horror and anticipation. Wow.
Did I mention my feed has 78 unread items?
Filed under Internet, Marketing, real estate | Comment (0)
